Ready to build out your digital marketing strategies for 2023? This is the right time to reflect on your most successful marketing initiatives from this year and about where you want to grow in the year ahead. What would move the needle for your company?

Here are three digital marketing concepts we suggest our clients focus on in 2023 as they gear up for what’s next. Feel free to steal these ideas or discuss how we can help you to do the groundwork for a successful and comprehensive marketing strategy.

A digital marketing strategies are detailed and well-structured plans for a company’s promotional efforts across various digital platforms and channels. A digital marketing strategy typically includes objectives, target audience profiles set up, user-friendly content creation, key performance indicators, and other components.

It is vital to stay ahead of the curve to succeed in the fast-growing digital world and maintain relevancy with your targeted audience.

To help ease some of that uncertainty, we will help you create a clear marketing strategy for your business. But first, let’s go over the components that make up a powerful marketing strategy.

The Importance of Customer-Driven Digital Marketing Strategy 

A powerful marketing strategy will reach your target audience — including those who have never known your brand to repeat customers.

You’ll throw things to the wall without a defined strategy to see what sticks.

There are four key steps to crafting a successful marketing strategy:

• Build your marketing plan.
• Identify your goals.
• Review your existing audit, resource, and digital campaigns.
• Lastly, execute your strategy.

1. Build a marketing plan

Your marketing strategy provides an overview of why your marketing team will need specific resources, take certain actions, and set certain goals. Your marketing plan is the specific actions you need to take to achieve those digital marketing strategies.

A suitable digital marketing strategy template can help you to build a marketing plan that identifies and set your budget, the initiatives for your marketing organization that needs to be tackled, and the marketing channels and platforms you’ll use to implement those initial strategies.

And also, it’ll tie everything back to a business summary to align you with overarching company goals.

2.  Identify your Marketing Goals

Your Digital Marketing strategy goals should reflect your business goals.

The marketing goals might be to increase brand awareness and generate high-quality leads. You also want to maintain or grow the increased customer value or leadership in your industry for your business.

Whatever your goals, Try to identify what they are and how your marketing organization or your team can work to achieve your goal over the next year.

ZabTech works with clients of all different industries; we’ve helped a couple of business leaders to set goals and develop growth plans. We tell our clients this: Start with the from your mind — and then plan backward to try out the necessary steps to reach you there.

When it comes to digital marketing strategy goals, follow this same viewpoint. Take the initial step with where you want to get, then plan the steps to get the success you.

Even if you have a very successful inbound marketing plan, it is challenging to measure your success and course-correct as needed if it’s not connected to specific goals.

3. Audit and plan media campaigns.

Focus on your owned marketing goals and media. Every digital marketing agency has owned media teams — and it almost always takes comes in the type of content. 

Because every message on your website for brand broadcasts might be classified as content, whether it’s your website’s about us page, product descriptions, blog posts, e-books, infographics, podcasts, or social media posts.

Content helps convert your site visitors into leads and customers while enhancing your brand’s online presence. And when this content is search engine optimized (SEO), it can boost your organic traffic.

Whatever your digital marketing strategy goal is, you’ll want to incorporate owned content. To start, decide what content will help you reach your goals.

If your goal is to generate 50% more leads via the website than last year, your About Us page will most likely only be included in your strategy if that page has somehow been a lead-generation machine in the past.

4.   Lastly, execute your strategy.

The final step is to bring that together and assign actions to your plans.

Create a report that explains the steps you need to execute your campaign. In other words, define your strategy.

It takes long-term when creating this document. This timeline for the preparation should be the home base for your strategic marketing efforts.

Remember, your digital marketing strategies are unique to your business, so the document should also be. You’ll be set as long as the digital marketing strategy includes the pertinent details outlined in previous sections. 

Ultimately, creating a complete marketing strategy is something that takes time happen. It takes time, dedication, and challenging work to reach your ideal audience whenever and wherever they want.

Stick with it. Over time, customer feedback and research will help you refine your strategy to ensure you spend most of your time on the marketing teams that your audience cares about.